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Hurry Up, Damnit! I Need to Get to Work! Fast Food Investing

Thought: As people are ever-increasingly fearing for their jobs in the US, it strikes me that those still hanging on are now doing much more work (to take up the slack from the downsized positions), and spending more time in the office in general. Fear of getting the axe would do that to you, I’m told. (I don’t actually know. I’ve never really worked a “real job”.)

If they’re spending more time in the office or bringing their work home with them, that means less time for everything else… like cooking. I would expect that in tough times, cheap, fast food becomes more and more popular. Which makes fast food probably a sector to invest in that would outpace the market. I don’t think the sector would be a world-beating sort of play, but it should deliver good steady growth for some time to come. If everyone wants to stay on the Big Mac Express, no reason why I shouldn’t be getting a piece of the fares.

5 Comments

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